Yolande Van Niekerk (39), CEO of Ibiliti Underwriting Managers, based in Fourways, Johannesburg, is there to serve brokers and South African business owners because she knows what it is like to be in their shoes and just how frustrating insurance processes can be. Her company is celebrating eight years in business - years that have yielded eight solid lessons, earned through tears of both frustration and laughter. Through Ibiliti, Van Niekerk has also introduced cutting-edge technology that enables the processing of any transaction in record time, when compared to the industry norm. But, she also believes that technology is ultimately meant to serve humanity, and not the other way around. Essentially, her company Ibiliti, is just people with the genuine desire to serve other people. Here she shares her eight lessons from eight years as the human face of insurance.