I’m thinking of participating in a trade show for my industry but have no experience exhibiting my business. Where can I find out what will be required before I commit to anything in writing?
Exhibitor training is now available online, via the exhibitor instruction manual, a 205-page e-book, that is divided into 6 individual e-books, allowing exhibitors to download the whole manual, or only the parts they need.
Read an e-book
The 6 e-books cover:
- Successful exhibition strategy
- Powerful exhibition promotions
- Exhibition stand & display guide
- Easy Exhibition stand logistics
- Successful stand staff
- Lead management and post-show promotions.
Less than 15% of exhibitors have received any form of exhibitor training, yet they spend thousands on stands and displays. Training on key areas like pre-show and post-show promotions alone, can improve results by 300% or more.