Secret #2: Don’t leave your vision in a dossier
David Cohen, CEO, Grid Branding and Design
“Well-defined goals are just the beginning. Breathing life into them requires persistence. Get everyone on-board — staff and clients. Don’t just load a vision as their screensaver, frame it so they take ownership, becoming passionate advocates. Then regularly touch base and communicate. These need to be shared goals or else they will never mean anything.”