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    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    SA’s Strongest Salesforces Focus on Value, Not Discounting

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

    Why SMME’s Need To Think Small

    Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

    Five Money Management Principles To Start 2021 On The Right Financial Footing

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      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      SA’s Strongest Salesforces Focus on Value, Not Discounting

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Why SMME’s Need To Think Small

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Five Money Management Principles To Start 2021 On The Right Financial Footing

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      Home BUSINESS Marketing Branding

      8 Tips to Help you Get Ahead

      Donna Rachelson by Donna Rachelson
      Sep 25, 2012
      in Branding
      0
      8 Tips to Help you Get Ahead
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      RelatedTopics

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      The 7 Laws of Branding You Should Follow

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      Personal branding is about understanding what makes you unique, identifying your greatest strengths and talents and finding ways to consistently communicate these to your target market. Once you’ve spent time developing your brand, you will need to actively market it. Here are some easy ways to build your personal brand for career success:

      • Write a brand positioning statement for yourself: What sets you apart from everybody else? Know it, own it, believe and embody it!
      • Build or expand your digital footprint: When you ‘Google’ your name, what comes up? Being constantly associated with a specific area establishes you as a leader or expert in that field. Find places to comment, share, speak on the topics you know most about.  The Questions area of LinkedIn is a great place to showcase your expertise. Why not have your own website that showcases your product – you?
      • Pick a few attributes you want to be known for and demonstrate them at every opportunity: Establish a track record of competence in your field and reinforce it at staff meetings, management meetings and networking opportunities by sharing your thoughts, asking smart questions and engaging with people in a meaningful way. This will keep you top-of-mind for related projects.
      • Focus on great service: This includes interactions both within your organization with colleagues and employees, and externally with your customers. Be reliable, communicate and deliver on promises you make.
      • Love what you do – it shows! Passion is your personal brand’s fuel and it’s contagious. Let your energy motivate those around you.
      • Have a global perspective: there is opportunity to learn, gain new perspectives and information at every turn and you will be surprised when that information can be used. Make sure you invest in yourself and in broadening your perspective, whether it’s through reading, training or mentorship.
      • Challenge yourself: Step outside your comfort zone; learn new things; keep a record of your experiences and the things you have learnt. Challenging yourself will ensure you remain fresh and don’t stagnate.
      • Develop a personal visibility campaign: Think about platforms you can use to market your personal brand, whether that means facilitating a workshop, developing a keynote speech, submitting articles to professional journals, getting active on social media or joining an industry body.
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      Donna Rachelson

      Donna Rachelson

      Investor, branding and marketing specialist, and GIBS guest lecturer, Donna Rachelson is the author of three books, has held marketing director positions in blue chip organisations and is currently Chief Catalyst at Seed Academy – a training and incubation ecosystem for entrepreneurs. Her passion is to share her expertise to help build start-ups into powerful enterprises.

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