You have to get the word out about your store through various forms of marketing. Some of the most common ways to do this via the web include pay per click advertising, continuous search engine optimisation, social media marketing, email marketing and online marketing through banner advertisements.
While there are all of these options available online, you could also use traditional print and broadcast media to get people to visit your site. You will need to regularly put out marketing messages and give people a good reason to visit your site. You can use special offers, promotions, etc to create some hype.
An important step to take would be to write a marketing plan which would give you a good indication of who your target market is and how best to make contact with them. A good marketing plan boils down to two essentials:
- Knowing your market inside out, including what customers want and expect
- Identifying what’s in your way of satisfying customers (competitors, barriers to entry, costs, outside influences, budgets and knowledge).
With this information you should be able to develop all the necessary marketing strategies to attract, obtain and keep customers. For more tips and advice on marketing your business, click on the ‘Marketing’ link on the homepage.
