3. Digitally-Led Business Transformation
In the current competitive and over-saturated business market, a brand’s survival is dependent on constant disruption and innovation. Some of the below ideas may help you refresh and transform your marketing strategy.
1. KFC Soundbite Audio Table
With the aim to create an exciting in-store experience, KFC South Africa, targeted it’s music orientated audience and created a one-of-a-kind music Audio Table Platform called KFC Soundbite. This immersive digital sound experience supported and amplified local South African up and coming artists.
2. Starbucks Order and Pay App
Starbucks has created an Order & Pay Now mobile app that allows it’s users to order and pay while they’re en-route to the Starbucks Franchise. The new update allows you to select the food and hot/cold drinks via it’s in-app menu and once ordered, the app will give you a pick-up time which enables the buyer to avoid the queue and grab the order from the counter. Customers can also earn rewards with their purchases.
3. Chronos Disc
Want a smart watch? You can turn your current watch into one by using this small metal disc. The Chronos disc sticks to the back of your current watch and turns it into a smart watch using a haptic vibration module, accelerometer and LED lights (in seven different colours) that show from a polycarbonate window.