One of the biggest challenges for small enterprise is to keep abreast of marketing and sales, social media and advertising. What is the most effective way to handle this?

The best way to stay ‘in the know’ is to find and regularly read good blogs written by experts in the field. You can find a list of blogs here.

Here are some great advice blogs for SMEs:

• Advertising
• Marketing
• Social Media
• Sales

Once you have identified the blogs you find most useful, you can choose to visit the sites every day for an update or you can choose the simpler option: subscribe to RSS feeds. An RSS feed will show you only what new content has been added to the site.

Subscribing to RSS feeds:

To subscribe to an RSS feed you need to download a News Aggregator/RSS Reader. These are available online. Once you have installed the reader on your computer, just insert the URL of the news feed you are interested in. Most readers allow you to set the interval that the software will look for a feed update, while others simply update daily. When new content is added the information in the feed will be updated.