Kickstart your startup content marketing campaign with these three actionable tips.
Content marketing has become so popular that brands both big and small eagerly use it in almost every marketing campaign. And for good reason!
According to Demand Metric, content marketing generates more than 3 times as many leads as outbound marketing while costing 62% less.
Young businesses and startups can also benefit from content marketing when doing it correctly. Without further ado, here are the three things you should start doing right now in your startup content marketing campaigns.
#1 Create Real Value for Your Target Audience
First and foremost, you need to understand one important thing about content marketing: it’s not about advertising. It will help you promote your startup effectively if you do it the way content marketing is done.
In other words, if you create real value for your intended target audience instead of simply trying to advertise your business.
This is exactly why you need to have at least one experienced and skilled content writer on your team who will be able to promote your startup in a smooth way while creating good content.
You can find expert writers with the help of the custom writing reviews site Top Writing Reviews and outsource your content creation or hire writers into your team for in-house positions.
If you only focus on one or a few content marketing channels and create only several types of content, you will be able to target your audience successfully without having to spend too much time and resources on content marketing.
The reality is that finding a good writer, creating a content strategy, planning your campaigns, and then executing your plans well can all be quite challenging for you at the beginning.
This is why it’s best to settle for a few things at first before you master those content types and distribution channels.
#3 Engage with Your Audience Regularly
Lastly, you should regularly engage with your audience. Moreover, you should do it in a genuine way that will help you connect with current and potential customers and turn new clients into returning ones.
You want to build trust and loyalty through your content marketing which is impossible if there are no interactions between you and your audience.
Today, social media provides the perfect environment for brands to interact with their customers, so you should use this opportunity to build a stronger bond with your audience.
Ask for feedback, respond to comments, repost UGC, and launch giveaways and contests among other things.
All in all, the best thing about content marketing is its relative affordability even for small businesses and startups. As long as you use your budget and resources smartly and utilize the tips in this article, you will be able to create efficient and successful content marketing campaigns consistently.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English. Meet him on Facebook and Twitter.