Marketing is the heart and soul of any business.
Good marketing can elevate a business to a higher level of legitimacy and can draw the right audience to your business.
Bad marketing, on the other hand, has the direst of consequences, failure, and humiliation.
Automation has been evolving for decades
Automation has been a cornerstone of industry and commerce since its inception. Generally speaking, automation can refer to any process or function that cannot operate on its own with little to no human interaction.
Of course, the impact of this technology changed the world overnight. In a matter of one hundred years, the world went from horse-drawn carriages to automobiles with airplanes following close behind.
So, the power of automation is clear, but, what does it mean in the age of digital communication and commodity information? In the age of information, however, automation takes on a new meaning as the backbone of a digital business.
In fact, separated by over two hundred years, automation is still one of our most dependable technologies with an ever-expanding future before it.
Automation platforms are improving businesses
Practically, it means that almost any digital technology that retrieves information or distributes it depends on automation.
Everything from email to business marketing relies on automation in some way or variation. It is the marketing aspect of automation, however, that makes it most intriguing.
When speaking about platforms for business, it is incredibly important to understand what a business needs in order to have adept marketing instead of amateur.
Firstly, it is essential that the business has a presence on the web. This can be accomplished through any number of channels that can reach individuals browsing the web or combing through their personal social media accounts.
Platforms like HubSpot can offer a solution to all of these needs through the power of the internet and automation working in tandem.
HubSpot is an inbound marketing platform that uses the latest in automation to bring entirely personalized strategies to your business. They can implement social media campaigns and create content that will attract customers.
On top of this, they can also reveal important stats like return on investment (ROI) and will aide in blog creation to achieve the most compelling material for consumers.
They can also judge the effectiveness of your website and can recommend solutions to make your site more visible and your business more attractive.
HubSpot also helps sales teams find good leads and can help deal with customers through their customer relationship management (CRM) web portal.
This entire service comes together for a reasonable fee and can either work as an interim marketing team or a supplemental resource for your existing marketing teams.
Marketo is another multi-faceted marketing automation platform that can do any number of things in any number of ways. They offer comprehensive services that can be utilized to fit your exact business needs.
Marketo uses automation to find attractive leads for sales teams and to aid in search engine optimization (SEO) which is an incredibly vital step for all businesses to take.
On top of this, they offer active social media monitoring, customer behavior monitoring and engagement rating to determine if your content is having any effect.
In essence, Marketo is an all-in-one platform that offers an incredible amount of services to the business owner that needs some supplemental work or a marketing team, et al.
3. Salesforce: Pardot
Another incredibly useful tool is Pardot, the amazing invention by the company Salesforce. Salesforce: Pardot offers a lot to its users in terms of sales and its interactions with marketing.
It is primarily driven by ranking the effectiveness of your marketing compared to the activity of your sales department.
In that division, Pardot does extremely well as it is primarily focused on sales and how customers act in order to gauge which customers might actually do business with you.
This tool is very useful for smaller businesses as it can also act as a sales team along with a marketing team.
The advantage of automation
Typically, having a good marketing team means that you are spending an almost unreasonable sum on a team of people that can formulate a business’s message and relay to the most appropriate audience possible.
This pays for itself in time and is usually the best investment a business can make, but, usually newer or small businesses will not have the budget to maximize a marketing team. What happens then? We luckily have an answer in automation.
These platforms take full advantage of automation to provide the best possible results to its users. By doing this, they are ensuring that no business will have to fail due to a lack of budget.
No great idea should be failed by a lack of financing or manpower.
HubSpot, Marketo, and Pardot all work with the latest technology in order to bring the power of a fully functioning business to companies of all sizes.
Related: Free Sample Marketing Plan Template