“Displayability” is an important concern. Other distribution-related packaging considerations include:
1. Labelling
You may be required to include certain information on the label of your product when it is distributed in specific ways. For example, labels of food products sold in retail outlets must contain information about their ingredients and nutritional value.
2. Opening
If your product is one that will be distributed in such a way that customers will want to, and should be able to, sample or examine it before buying, your packaging will have to be easy to open and to reclose. If, on the other hand, your product should not be opened by anyone other than the purchaser – an over-the-counter medication, for instance – then the packaging will have to be designed to resist and reveal tampering.
3. Size
If your product must be shipped a long distance to its distribution point, then bulky or heavy packaging may add too much to transportation costs.
4. Durability
Many products endure rough handling between their production point and their ultimate consumer. If your distribution system can’t be relied upon to protect your product, your packaging will have to do the job.
