A business can’t survive or grow without marketing. Marketing is essential at every stage of your business and it all starts with a detailed marketing plan. By outlining what you hope to achieve through marketing your business you can decide on a budget and the type of marketing avenues that would work best. Marketing and branding give your business a voice and an image. Depending on budgets and needs, businesses can choose between above the line advertising options such as magazines, newspapers, radio, television and outdoor and below the line advertising methods such as email, online and social media marketing.

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