How to Guides

Lengthy business plans are a thing of the past and there are sound business principles for why.

Google PPC Ads inform you where customers are engaging with your ads, and where they're getting no traction.

Who are your five most significant competitors? What is their point of differentiation? Some critical questions to ask to stay ahead.

To secure funding, you need a business plan that meets financiers’ stringent requirements.

There are ten basic elements that must be covered when writing a business plan. They include an overview, executive summary; general company description; the opportunity; industry and market; your strategy; the team; a marketing plan; operational plan; financial plan and an appendix.

How to build a business plan that inspires confidence in your potential backers and attracts investors.

Many entrepreneurs find SWOT – strengths, weaknesses, opportunities and threats – analysis almost intuitive.

Do your homework before opening your doors to avoid business-busting mistakes.