As a business owner, the success of your company rises and falls with you. Don’t get us wrong. Your team is probably the single most important resource in your business, but they can only execute as well – and as far – as you let them. Key questions to consider:...Read more
Your business plan is the foundation of your start-up, not because it’s a fixed guide that you will follow step-by-step as you build your business, but because creating it helps you to think through every aspect of your company before you launch. This means that the process of creating your...Read more
Lengthy business plans are a thing of the past and there are sound business principles for why.Read more
Google PPC Ads inform you where customers are engaging with your ads, and where they're getting no traction.Read more
There are ten basic elements that must be covered when writing a business plan. They include an overview, executive summary; general company description; the opportunity; industry and market; your strategy; the team; a marketing plan; operational plan; financial plan and an appendix.Read more
Business and leadership success start with a discipline of mindset moves, including having fun with your fear.
How You Can Transform Your Customer Experience And Why It Is Important
A dose of wisdom for high-performing entrepreneurs and executives, an inquiry of five simple – yet essential – questions.
Mo Rafi founded Rafi Credit Consulting Inc, a private consulting firm based in Toronto, Canada.