7. SPINCO is renting out what you would normally buy
With gyms closed and people self-isolating at home, many people wondered how they could continue to exercise from home – particularly when they didn’t have the necessary equipment.
SPINCO came up with a plan to meet this concern. They not only hosted live spinning classes online for the spin enthusiast, but also rented out stationary bikers per month.
The business idea lesson:
Pairing one business offering with a complimentary product could help you cater to a larger market’s needs.