Business At A Glance
Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home
Franchises Available? Yes
Online Operation? Yes
Business Overview
The name says it all. In terms of a specialty retail business, this isone of the best. The book side of the business will be of interest totraditional parents. Try to stock hard-to-find titles covering a widerange of topics revolving around children’s interaction or involvement.On the software side, try to include software applications for childrenand for parents to use with children.
Good topics include games,education, how-to, music, sports and family relationships. If you havethe room and inclination, you can also stock toys that are licensedfrom book characters or children’s music and videos. You won’t need alot of floor space for the store; however, as a traditional retailbusiness, there are three words to live by: “Location, location,location.” Be sure the store is located in a visible, high-trafficarea. You may also want to consider being a “retail store within aretail store.” Excellent matches for this type of retail arrangementinclude grocery stores, large children’s clothing retailers, and familyentertainment centers.
The Market
Your customers will be families with young children.