3. Business SWOT Analysis Example
An analysis of a company’s internal strengths and weaknesses, compared to its external opportunities and threats, can offer insight into the state – and potential – of the business.
Strengths:
Describe the positive attributes, tangible and intangible, within your organisation.
- What do you do well?
- What resources do you have?
- What advantages do you have over your competition?
Weaknesses:
Identify the weaknesses within your business. These are factors that detract from your ability to obtain or maintain a competitive edge.
Opportunities:
Assess the factors that represent the reason for your business to exist and prosper. What opportunities exist in your market, from which you hope to benefit?
Threats:
What are potential threats to your business? You can benefit by having contingency plans to address them if they should occur.