2. Marketing SWOT Analysis Example
You can perform a SWOT analysis as a way of deciding which marketing strategy to implement.
Strengths:
List the main strengths of your business and products or services. This should include not only the areas that your business or products are good at, but also high profit margins, successful current marketing campaigns and similar strengths.
Weaknesses:
List the main weaknesses of your business and products or services. This should include the areas that you feel your business could improve on.
Opportunities:
List the best opportunities available in your market, or new markets you believe your business can succeed in.
Threats:
List the biggest threats to your business. This could include competitors, government regulations, changes in customer attitudes and other such areas.