• About Us
  • Write for Us
  • Paid Content Solutions
  • Contact Us
  • Login
ExpertHub
  • HOME
  • LAUNCH
  • BUSINESS
  • LEADERSHIP
  • MONEY
  • SUCCESS
  • NEWS
    • All
    • Company Posts
    • ExpertHub Today
    Transunion Global Capability Centres Boom

    Global Capability Centres Boom As They Move Up The Value Chain

    Global Tech companies

    Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

    Innovation Summit

    Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

    Three customer experience strategies you’re missing-23Sep21

    Three Customer Experience Strategies You’re Missing

    Embracing digital 1st world, SMBs confid. to thrive-23Sep21

    Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

    SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

    Applications for SAB Foundation Are Now Open

    Trending Tags

    • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
    No Result
    View All Result
    • HOME
    • LAUNCH
    • BUSINESS
    • LEADERSHIP
    • MONEY
    • SUCCESS
    • NEWS
      • All
      • Company Posts
      • ExpertHub Today
      Transunion Global Capability Centres Boom

      Global Capability Centres Boom As They Move Up The Value Chain

      Global Tech companies

      Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

      Innovation Summit

      Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

      Three customer experience strategies you’re missing-23Sep21

      Three Customer Experience Strategies You’re Missing

      Embracing digital 1st world, SMBs confid. to thrive-23Sep21

      Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

      SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

      Applications for SAB Foundation Are Now Open

      Trending Tags

      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      No Result
      View All Result
      ExpertHub
      No Result
      View All Result
      Home NEWS Company Posts

      Why Customisation Is Key For Brands When Targeting Millennials

      Born between 1981 and 1996, Millennials require customisation, are experience seekers and love having something that’s unique

      Sign Africa by Sign Africa
      Aug 22, 2019
      in Company Posts
      176
      Sign Africa Millennials
      Share on FacebookShare on TwitterShare on LinkedIn

      RelatedTopics

      Am I Too Late To Join The Crypto Revolution In South Africa?

      What Major Global Issues Affect International Investments?

      35 Companies To Watch In 2020 And Why

      Millennials are also social media savvy and enjoy sharing positive experiences with network peers. Brands must reflect how these consumers want to be seen as individuals.

      Millennials also want to stand out and want prints done yesterday. This is fuelled by social media and having things at our fingertips. Take music as a simple example of instant gratification: now one can download a song right after hearing it on the radio.

      We can apply this to print. The average age of print buyers has decreased, with buyers in their mid-twenties expecting results immediately, because they are getting that instant gratification in other forms of technology. The advance in technology available has allowed for the meeting of these demands, as well as to cater for new trends, such as personalisation and differentiation.

      Get personal

      Desirée Gullan, co-founder and Executive Creative Director of G&G Digital, says that the average person is bombarded by 5 000 or more ads per day, so the focus should be on personalised, highly targeted communications that talk to individuals and not target audiences.

      We’re seeing a need for more Customer Relationship Marketing (CRM) and proactive communications and service in the B2B, B2C and B2B2C space. People (not a target market) want to know their brand understands them and talks to them, not at them.

      One tool available to brands is digital printing, such as speed, which allows for targeted campaigns and ‘real time’ packaging that allows products to go from design to shelf overnight. Another benefit is unique, customised packaging that stands out and gets brands noticed — key to targeting Millennials.

      Millennials on phones

      The big opportunity in digital printing

      Digital printing is the ideal opportunity to create packaging to target modern consumers, providing the following benefits:

      • Event specific:Printers can capitalise on moments of social consciousness what consumers are talking about right now.
      • Social responsibility and cause:An example of this is Amarula’s #NameThemSaveThem campaign, printed by SA Litho Label Printers. A special edition of 400 000 unique Amarula bottles, representing the same remaining number of the endangered African elephant, was released with labels individualised by HP Indigo digital print and HP SmartStream Mosaic variable design technology.

      According to Richard Gray from Print Tribe, ‘Millennials are a huge and increasingly influential generation in economic terms. They use digital media more than older generations but still want to use print; but only as part of a multichannel communications process.

      Also consider taking advantage of events like wine shows, music festivals, farmer’s markets and more. You need to know what’s happening in your area to approach event organisers with unique printing, signage and marketing ideas, and you need to be aware of the latest industry trends.

      The Modern Marketing Expo

      The Modern Marketing Expo, taking place from 11 to 13 September at Gallagher Convention Centre, is ideal for getting market and industry insight and aims to inspire advertising and marketing professionals with the latest industry trends and products.

      Sign Africa Marketing Expo

      The event also features a free #ModernMarketingTrendCamp, with presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries.

      For more information and to register for free, please visit:http://modernmarketingexpo.co.za/entrepreneur

      Sign Africa

      Sign Africa

      The Sign Africa Expo is Africa's largest dedicated print and signage exhibition. Covering 13,000sqm and with the objective of attracting 6,000+ visitors, Sign Africa provides an ideal platform for visitors to investigate available business ventures, innovative products, technology, applications and education programmes for the signage and display industries in the sub-Saharan region. Entrance is free and the event is co-located with FESPA Africa, Africa Print and Africa LED and will take place from 13-15 September 2017 at the Gallagher Convention Centre, Johannesburg.

      Quick Links

      • Business Plan Advice
      • Business Plan Format Guide
      • Business Plan Format
      • Sample Business Plans

      NEWSLETTER SIGN-UP

      Sign-up for Weekly ExpertHub Updates

      * indicates required




      EXPERT INSIGHTS

      Startup Content Marketing: 3 Things To Do Right Now

      Startup Content Marketing: 3 Things To Do Right Now

      by Frank Hamilton

      Content marketing has become so popular that brands both big and small eagerly use it in almost every marketing campaign....

      Work Life Balance - Morning Mindset Practices

      Morning Mindset Practices Are Key To Maintaining Balance

      by Sheila Vaske

      Work / Life balance is a huge topic these days, and one that really needs some attention. I hear it...

      Must-Have Mindset for Business and Leadership Success

      Must-Have Mindset For Business and Leadership Success

      by Laura Di Franco

      Business and leadership success start with a discipline of mindset moves, including having fun with your fear.

      Improve Customer experience

      7 Methods Merchants Can Use To Transform the Customer Experience

      by Frank Hamilton

      How You Can Transform Your Customer Experience And Why It Is Important

      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
      • Terms & Conditions
      • Data Privacy Policy
      • Privacy Policy
      • Sitemap

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      No Result
      View All Result
      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In