Covid-19 is wreaking havoc on commerce with many food businesses facing certain doom. Source Food, South Africa’s leading Food Marketing Agency has created an incubator to offer businesses in the food and beverage industry the knowledge, skills and resources to take their product to market or adapt their current offering.
Sprout by Source Food is a team of experienced food product developers, chefs, food stylists, photographers, marketers and food industry professionals who are able to advise and support clients in building a successful food or beverage brand.
Jonathan Moldan, Managing Director of Source Food, is determined that Sprout’s goal is to uplift and empower anyone looking to refine their existing business or start their journey in this creative industry.
“As we look at how radically our collective reality has shifted in the time of Covid-19, now is an opportune time to invest in yourself, become your own boss and focus on doing what you love. It’s essential to be able to change your offering as the market’s needs change – and as government legislation changes as we move between the various lockdown levels.”
Moldan speaks from experience as Source Food actively implemented its own pivot during this time of crisis to meet the demands of the changing market during lockdown.
Just one of the new projects is Sourced Meal kits, successfully launched as South Africa went into lockdown, offering food boxes and easy to prepare meals, delivered safely under Covid-19 regulations.
“Over the last few years, there has been a sharp increase in entrepreneurs and businesses investing time and resources in new products and concepts. Source Food is fortunate to have walked the road with many clients, guiding them throughout the process. With the launch of Sprout, we offer a more formal and successful approach to getting food & beverage start-ups off the ground. And I do expect to see more entrepreneurs emerging over the next few months.”
Sprout is an extension of Source Foods’ expertise within the F&B industry, creating an accessible pathway for individuals as well as businesses to enter the food and beverage industries, with flexible offers to suit any budget.
Source Food has over a decade of experience in product development, and food and beverage consulting, and boasts a footprint into Africa.
Recent projects include the design and implementation of the nationwide rollout of the Deli By Shell Food Range. The team executed the complete recipe design, supplier vetting, staff training and marketing collateral for the new endeavor.