Business At A Glance
- Startup Costs: $10,000 – $50,000
- Home Based: Can be operated from home.
- Franchises Available? No
- Online Operation? Yes
Business Overview
Why pay retail prices to advertise yourbusiness? That is the question that you will be asking potentialclients if your intentions are to become an independent advertisingbroker.
Purchasing various advertising mediums in advance and in bulkcan cut the cost by as much as 50 percent or more. To reinforce thisstatement, contact your local radio station and ask for the rate forten 30-second advertising spots versus three hundred 30-secondadvertising spots.
The cost difference will amaze you. Once you havesuccessfully negotiated and secured various advertising mediums inbulk, you can set about reselling the radio advertising spots, displaynewspaper ads, and more to local businesses in your community at a costsaving to them of 25 percent off the regular advertising rates.
Providing clients with a 25 percent discount will still leave you witha 25 percent markup or more on the advertising spots and spaces youhave sold.