Think like Your Target Market
Douglas Hoernle – Rethink Education
Rethink Education founded by Douglas Hoernle created an innovative digital education platform that helps high schoolers learn maths and science through their cell phones.
“The average high school student uses technology to interact. They use chat-styled community platforms such as WhatsApp, Mxit, BBM, Facebook and Twitter. Our platform feeds into that by delivering educational content through a chat interface. Think of it as an interactive textbook,” explains Hoernle.
The Lesson
Hoernle discloses that the entrepreneurial road is one filled with hurdles and not for the faint of heart. “There have been many challenges that we have had to overcome building an innovative education product in South Africa. Finding innovative, clever and lateral solutions to all the problems we have encountered has helped us get through most hurdles.”