2. Urgent vs important: Know the difference
“One of the biggest lessons in productivity for myself and my business was learning to distinguish ‘urgent’ versus ‘important’ matters. Urgent tasks need your immediate attention and put you into a reactive mode of thinking that narrows your mind-set. Important tasks contribute to a long-term vision and mission and puts you into a responsive mind-set that helps spot opportunities.”
Vital stats:
- Galia Kerbel is the founder of PR company, Greater Than.
- The business has been profitable since day one and has walked away with numerous industry awards.
Called the Eisenhower Decision Principle, it’s built on the saying, “What is important is seldom urgent, and what is urgent is seldom important.”
By learning to distinguish between the two, Galia Kerbel has been able to gain greater insights that has helped balance the different roles she needs to play in her business.