3. Kerryn Tremearne
Kerryn Tremearne, made millions from selling kids’ clothing online
Vital Stats:
- Business: Kapas Baby & Toddler
- Industry: Fashion
- Established: 2014
Tremearne took a leap of faith when she left her corporate job as marketing manager in favour of entrepreneurship with an online store in 2014. At first, Kapas was a business that sourced clothing and other products from nationwide suppliers. But soon she realised the demand for baby clothes was high enough for her to start designing and making her own clothes to be sold through wholesale and retail channels.
Today, the exclusive online store has added a toddler range to its offering, becoming an award-winning brand. In 2015 Kapas Baby & Toddler won Best Small eCommerce Business Award and was the second runner up for the Best Shopping Process at the SA eCommerce Awards. Tremearne was named as one of the top 3 Entrepreneurs by Ilembe Chamber of Commerce in 2016.
“The mindset that online shopping is impersonal comes from poor customer service and the response and design of the site. Kapas Baby aims for brilliant customer service. I add a personal touch to every order by adding a branded postcard with a personalised message to the customer.”