Product Marketability Analysis Score Sheet
You may think you have a great idea but until you have proven that you will be able to promote usage of your product or service to receptive customers who will be willing to pay you – these are only assumptions.
Instructions:
- Plan four different product/service concepts – each similar, but with variartions.
- Score each of them high, medium or low to find out whether the product/service is marketable.
Product/ Service Concept 1 | Product/ Service Concept 2 | Product/ Service Concept 3 | Product/ Service Concept 4 | |
Probability of use by target market | ||||
Compatibility with image desired | ||||
Competitiveness of price | ||||
Number and strength of marketable features | ||||
Probability that product will enhance sales of current line | ||||
Projected stability of demand | ||||
Ability to overcome seasonal or cyclical resistance | ||||
Uniqueness of product | ||||
Ability of business to obtain needed equipment | ||||
Likely acceptance potential | ||||
Ability of business to afford the development and production of product | ||||
Column Totals |