Before you launch a marketing campaign, answer the following questions about your business and your product or service.
Read moreUse this checklist to help you define your position in your industry and identify possible niche markets for your product.
Read moreThis worksheet will help you analyse your new business idea and determine how successful you will be if you enter a given business and sell a given product.
Read moreThis worksheet will help you define your competitors, pin-point their present position and outline their strengths and weaknesses.
Read moreWhat are your competitive advantages? Use this worksheet to help you figure them out.
Read moreFind out whether your product is marketable.
Read moreConsider these important factors when searching for the ideal name for your new business.
Read moreBy filling out a personal balance sheet, you will be able to determine your net worth – your first step to funding your business.
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